Simeon

Simeon is a character in Grand Theft Auto V. He is a car dealership owner who employed Franklin and Lamar in vehicle repossession.

Background
Simeon is a shady car salesman and dealership owner. He sells cars with unreasonably high interest rates.

Events of Grand Theft Auto V
In Franklin and Lamar, Simeon sends Franklin and Lamar to repossess two cars in Del Perro Beach.

Shortly after, Simeon makes Franklin Employee of the Month which upsets Lamar. He sends the two to repossess a motorcycle in a shady Vespucci Beach alleyway. After the motorcycle owner dies, Lamar keeps the motorcycle for himself and Simeon chastises Franklin.

Simeon sends Franklin to repossess an SUV from Jimmy. He advises Franklin to gain access from inside the house as the De Santa family has a locked garage. Michael hides in the SUV and holds Franklin at gunpoint when he finishes a call with Simeon.

Michael orders Franklin to drive into the car dealership window. After Simeon and Michael fight, he fires both Franklin and Lamar.

Death
If Franklin or Michael returns to the dealership, two guards will attempt to kill them. Franklin or Michael kill both of them and have the choice to spare or shoot Simeon in his office.

Trivia

 * On the Quick GPS, missions given by Simeon are labeled Armenian.